EL CAPRICHO’s new image
It has been many months since we began the difficult task of changing our product image, and looking back at the long road we have travelled, we are enormously satisfied with the results.
Many thanks to the design company Lavernia & Cienfuegos, which has managed to convert our wishes and desires into our new packaging, full of textures and sensations that will transport our clients to the pure essence of El Capricho. Using their words, we leave you with a small fragment that describes what we think.
We hope you like it!
The packaging design is based on materials, on traditions, on a clear graphic design that does not mask anything, that does not distort the unique, direct, honest image that El Capricho transmits in its facilities, its service and in its products. Therefore, much of the packaging uses semi-handmade or woven cardboard boxes with a deliberately rustic appearance which contrasts with contemporary, simple but very powerful graphics and that communicates the idea of a signature product using phrases from José Gordón himself, the heart and soul of El Capricho. This use of the material – artisan cardboard, wood, string, fabrics – for a gourmet product is not only destined to transmit those values of authenticity, “terroir” and tradition, but also to provide an unusual consumer experience.”
I’m a farmer from Minnesota. I found your website completely by accident this morning.. I watched your videos and your world is so much like my world family the bonds that bring you together in a business/family business which is what we are, I am thoroughly intrigued with how you age your ox,meat ! I’ve been wanting to go to Spain for a long time, but tomorrow morning, I’m going to go discuss a trip to Spain with my travel agent on the specific reason to see your restaurant. Taste the meat feel the ambience of your ranch and I believe the camaraderie of your world that meshes into my world. Since we come from cattle country, also ours is more black Angus.. and also you’re a family Business tango familiar as well as we are and in my world it’s so hard to get away from corporate America that I relish the chance to meet someone from Europe, who has the passion and the fortitude to be similar to what we are here on our farm. Thank you so very much sincerely Mark Gath.. my address Luverne Minnesota
Hello, Mark,
We would be delighted to welcome you to our home and show you our project. We are confident you will enjoy touring the estate and tasting our meat. When making the reservation, please share the information you’ve sent us so we can attach it to your visit.
Don’t hesitate—come visit us; it will be a pleasure to meet you.
Best regards.